As we know, the trademark is one of the most important concepts in marketing. Trademarks are distinguished not only by the right of ownership, but also by expressions. We should not forget that they also emphasize the style of the company.
Trademarks are consists of 3 groups:
Branding Mark – includes a symbol, differentiating colors or color combination
Brand name – can be abbreviations, words, phrases, letters, that is what you can read
Product Image – Individual Sign of company
Trademark – is the protection of listed above groups by law.
Now let us present the types of trademarks according to their form and manner of expression.
It is important to think of a word or phrase that will accurately describe the product or service. In addition, the word can be written with different characters, making the brand more noticeable.
A striking example is Coca-Cola.
In this case, a particular image is used to personalize the product. Example Lacoste.
These are trademarks made up of combinations of images and words. For example, Mercedes’s trademark includes a three-pointed star, as well as the word “Mercedes-Benz”.
In this case, the form of the product is distinguished as a trademark. For example, the Statue “Spirit of ecstasy” registered as a trademark.
Holography can be both an image and a word. Holograms are often used as a protective tool and are often encountered on bank cards.
The option to customize the product can be not only the word and the picture, but also the color. For example, in the case of Facebook, the blue color is registered as a trademark.
These are mainly used in the perfume brands when it is possible to guess which brand that perfume belongs to. For example, perfumery can be registered with one flavor and according to the brand type.
An animated trademark implies a set of images that are presented in the form of an animation.
Occasionally, the product or service may have a sound trademark. The most obvious example is Intel, in which advertising is always used by our well-known voice. That voice is just a trademark.
Here are the trademarks: It should be recalled that the most commonly used are traditional trademarks.
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